Since its beginning in 1986, American Girl has dedicated its entire business to being a trusted partner in building girls of strong character and helping them reach their full potential. A wholly owned subsidiary of Mattel, American Girl is one of the nation’s top omni-channel marketers, with direct, retail, and publishing divisions to serve the American Girl brand and its customers.
American Girl is headquartered in Middleton, Wisconsin, in two warehouse operations and distribution facilities totaling 600,000 square feet. With its 19 American Girl® retail stores and an additional warehouse and distribution center in DeForest, Wisconsin, the company’s facilities total over 1.3 million square feet.
Between the company’s various locations, approximately 1,700 women and men are employed full- or part-time throughout the year, with the ranks growing to more than 3,700 during the pre-holiday season.
- More than 157 million American Girl® books have been sold since 1986.
- Over 32 million American Girl® dolls have been sold through the company's catalogue, retail stores, and website since 1986.
- The American Girl catalogue is the largest consumer toy catalogue and ranks as one of the top 30 consumer catalogues in the country.
- American Girl® magazine ranks among the top ten children’s magazines in the nation and is the largest publication dedicated exclusively to girls ages 8 and up.
- American Girl's proprietary retail stores have welcomed over 94 million visitors. The stores have won numerous awards and are recognized as premier models for experiential retail.
- The American Girl website, americangirl.com, receives over 45 million visits per year.
- American Girl's social channels—Facebook, Instagram, Twitter, Pinterest, and YouTube—reach a combined audience of over 2MM followers.
- American Girl has a long-standing commitment to children's charities nationwide. To date, the company has donated more than $125 million in cash and products.